Mood Film
Project:
Credits:
Description:
Mood Film
Production: Ichikoo
Edit: James Vyner
Client: Novartis
Communicating an idea via a storyboard can be misleading if the tone and look don't match up to client expectations or conflict with corporate brand values. At Ichikoo, we believe in "show" and not just "tell" to communicate our creative concepts. For this project we created a two-minute mood film cut from various features which had elements that articulated emotions, settings and visual ideas we felt well-suited for this project.